The travel application offers a comprehensive and personalized trip experience, from booking tickets and accommodations to crafting individualized itineraries by letting users enter their preferences to receive ideal trip suggestions.
After identifying the audience I've created the goal statement for the app: "Faraway will let users make all bookings and plan their trips at 1 place which will affect busy working individuals who don’t have much time in hand by letting users set their preferences, date and location and receive ideal trip suggestions. We will measure effectiveness by tracking trips booked though the app"
To craft the design concept, I first developed future state user flow and information architecture. This involved planning the journey users would take through the app and organizing the structure of information to ensure optimal usability. These steps were essential in mapping out the key features of the app, setting a solid foundation for the design process.
To initiate the design process, I began by carefully selecting the brand's colors and establishing a consistent tone of voice to reflect its personality.
Additionally, I laid down the foundational elements for the design system, ensuring cohesion and scalability across all components.
Once these groundwork tasks were completed, I delved into the actual creation of the designs.
I conducted a usability study involving a group of five users to thoroughly evaluate various aspects of the app, including navigation, language, and more. Here are some key findings from the testing process:
After carefully evaluating the results of the usability testing, I made several adjustments to the designs in order to better align with the feedback received.
Moving forward with the project, my next priority will be to expand the number of user flows and engage in a process of ongoing iteration to further refine and enhance the user experience.
