I'm Farida — a senior product designer that creates great digital experiences

Featured work  ·  2021–2025

PRODUCT DESIGN
Faraway
Mobile application that streamlines trip planning by consolidating all bookings into a singular platform while all generating personalized itineraries for users
View case study
PRODUCT DESIGN
Cloud account management platform
Tool that helps developers create, view and track cloud accounts
View case study
DESIGN SPRINT
Design sprint for customer onboarding
5-day intense design process to ideate, prototype and test new solution for customer onboarding in trade company
View case study
PRODUCT DESIGN
Reference data management platform
Redesigning strategic Reference Data management platform & generating new solutions
View case study
PRODUCT DESIGN
Credit forecasting tool
Conducting UX research and redesigning an existing Credit Forecasting Platform
View case study

About me

I'm a Senior Product Designer with over 7 years of experience creating digital products. I am a problem solver by nature and enjoy working on full cycle products from ideation all the way to development. My goal is to make people's lives easier by providing better digital experiences.

My experience working in the UAE, UK, and Russia has allowed me to design tailored, user-centric, location-aware solutions across the fintech, e-commerce, and cryptocurrency industries. Along the way, I've mastered my ability to create intuitive designs that seamlessly balance user needs with business goals.

Experience

Digital Lab

Senior Product Designer

Sep 2024 – Feb 2025

  1. Managed multiple design projects from concept to completion, ensuring deadlines and budgets are met
  2. Mentored junior designers
  3. Presented ideas to the clients and refined designs based on feedback
  4. Developed and implemented design solutions
  5. Worked in cross-functional teams with developers, marketers, and other stakeholders
  6. Addressed design challenges and provided innovative solutions to meet project goals

Synechron

Senior Product Designer

Jan 2020 – May 2024

  1. Developed user - centered designs considering customer feedback, personas, user research, technical constraints or opportunities, and business needs
  2. Communicated design ideas and prototypes clearly and persuasively to a variety of audiences
  3. Conducted UX research including usability studies, surveys and interviews
  4. Designed accessible products
  5. Contributed to the product strategy and roadmap
  6. Worked closely with stakeholders, gathering requirements and presenting design work
  7. Ran and facilitated workshops and design sprints
  8. Updated and maintained design systems
  9. Maintained up to date on current design trends and best practices

Clicktap Digital

Product Designer

Nov 2018 – Des 2019

  1. Delivered user experiences for digital bank products
  2. Created prototypes for new product ideas
  3. Planned and implemented new designs
  4. Tested for intuitiveness and experience
  5. Developed technical and business requirements
  6. Conducted both user testing and research
  7. Delivered intuitive user - centered solutions

Blockgemini Technologies

UX/UI Designer

Nov 2017 – Oct 2018

  1. Created UX/UI Design of landing pages, websites and mobile applications
  2. Worked on visual design for presentations, branding and social media
  3. Conducted user testing sessions

Services

Problem solving

Product design

Interaction design

UX research

Usability testing

Visual design

Prototyping

Workshops & Design sprints

Presentation

Design strategy

Clients

Want to create something awesome? Drop me a message.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Home

Say hi